The Complete Journey

Six Steps from Idea to Customers—Without Drift or Burnout

Every step includes both business development and founder formation. This is the only program where both tracks run in parallel, governed by weekly advisor oversight.

1

Establish Your Baseline

Business + Founder Health

Duration
1 week

Business Track

  • Complete Founder OS Diagnostic
  • Map constraints, capabilities, and risks
  • Identify leverage points and first priorities
  • Assess current business stage and resources

Heart Track

  • Four Fundamental Questions (Identity, Purpose, Direction, Relationships)
  • Root Motivations Assessment (Respect, Value, Approval)
  • Support System Mapping
  • Burnout risk and drift trigger identification

You Receive

Founder OS Baseline + First Customer-First Priorities

2

Define Your First Customer + Offer

Customer-First Clarity

Duration
2-3 weeks

Business Track

  • Identify your first real customer (not a vague market)
  • Define the paid problem they will pay to solve
  • Design the simplest offer you can deliver now
  • Map proof plan: conversations, tests, pilots, or pre-sales

Heart Track

  • Separate your identity from your business idea
  • Clarify purpose: why this customer, why this problem
  • Address fear of rejection and validation needs
  • Build confidence in customer conversations

You Receive

First Real Customer + Simplest Paid Offer + Proof Plan

3

Install the Founder OS

Strategy + Launch + Cadence

Duration
2-4 weeks

Business Track

  • Customer-First Strategy Map (Who / Offer / Proof)
  • Launch Sequence: shortest path to evidence
  • Weekly Operating Rhythm: priorities, scorecards, reviews
  • Early traction metrics and feedback loops

Heart Track

  • Weekly founder health check-in protocol
  • Stress and coping strategy refinement
  • Relationship boundary setting
  • Sustainable execution pace calibration

You Receive

Complete Founder OS (Strategy Map + Launch Sequence + Operating Rhythm)

CORE DELIVERABLE
4

Execute With Advisor Oversight

Weekly Governance

Duration
Ongoing

Business Track

  • Weekly advisor sessions: review, decide, commit
  • Customer conversations and proof tests
  • Iteration based on customer truth
  • Pipeline and revenue tracking

Heart Track

  • Weekly founder health pulse check
  • Pattern recognition: avoidance, overwork, drift
  • Accountability without shame
  • Resilience building under real pressure

You Receive

Weekly Execution + Advisor Governance + Sustainable Progress

5

Grow From Evidence

Customer Truth

Duration
Ongoing

Business Track

  • Expand customer acquisition channels
  • Refine delivery and fulfillment
  • Build retention and referral systems
  • Simple operational systems that scale

Heart Track

  • Manage increased demands without burnout
  • Delegate and trust others
  • Maintain boundaries as business grows
  • Celebrate wins and process setbacks

You Receive

Validated Growth Based on Customer Truth

6

Keep Operating + Scale Intentionally

Sustainable Scaling

Duration
Ongoing

Business Track

  • Refine strategy based on market feedback
  • Tighten operations and systems
  • Expand only what customers prove is worth building
  • Build team and infrastructure intentionally

Heart Track

  • Leadership development and identity evolution
  • Manage team relationships and conflict
  • Protect founder health as demands multiply
  • Long-term sustainability and life integration

You Receive

Ongoing Operating Support + Scaling Guidance

Ready to Start Your Journey?

Take the free Founder Baseline Assessment and get your first customer-first priorities.