Experienced operators and builders who've been where you're going. Every MudLabs advisor brings both business expertise and a genuine investment in your growth as a founder.

Co-Founder & Lead Advisor
John Erickson brings over two decades of experience building, scaling, and advising businesses across industries. As a fractional integrator for EOS and Predictable Success, he has helped companies transform from founder-dependent operations into scalable, systems-driven organizations — working hands-on with leadership teams to install the discipline and accountability that turns vision into execution.
John’s approach to advising founders is built on a simple conviction: business health and founder health are inseparable. Through his work chairing peer advisory groups for CEOs and business owners, he has guided dozens of leaders through the real challenges of growth — hiring the right people, navigating conflict, making hard decisions under pressure, and staying grounded when the stakes are high.
As a published author on leadership and conflict resolution, a Doctor of Ministry faculty member specializing in leadership development, and a business consultant who has built and operated his own companies, John doesn’t advise from theory. He advises from the trenches. His superpower is asking the questions founders don’t want to ask themselves — then walking alongside them as they find the answers.
Whether you’re validating your first business model or restructuring for your next stage of growth, John meets you where you are with equal parts strategic clarity and genuine care for who you’re becoming as a leader.